Kajabi pricing in 2026: choose by products, contacts and operating model
Kajabi pricing makes more sense when you think in terms of the business you are running—how many products, contacts, websites and administrators you need—rather than asking which plan has the longest feature list.
Kajabi is designed around an expert or knowledge business, so its limits are different from a generic website builder. Products, contacts, communities, websites and admin users are the numbers we would map first.
Current public pricing
Kajabi currently advertises annual effective rates of $143, $199 and $399 per month for Basic, Growth and Pro. That is a meaningful difference, but the annual commitment should follow product-market fit rather than precede it.
Basic is more capable than the name suggests
If you have one main brand, a small catalog and a modest list, Basic can be enough. The reason to leave it should normally be a real capacity issue—more products, more contacts, more administrators—or a Growth-specific capability you already know you need.
Growth is often an operations upgrade
Moving from 2 to 11 admin users and from 5 to 50 products changes how a small team can work. That is more meaningful than simply saying Growth has “more features.” If your business is starting to have multiple course owners, support staff or campaign operators, those limits become practical.
Pro needs a scale case
Three websites, three communities, unlimited products and 100,000 contacts are useful when the business has multiple brands or a large audience. For a single course business with a few thousand contacts, Pro can be expensive capacity that never gets used.
Remember the non-platform costs
The Kajabi subscription is not your whole cost of selling knowledge products. Payment processing, paid media, creative production, support, community moderation and migration work still exist. Use the platform price as one line in a wider operating budget.
Before you choose
- How many sellable products will exist in the next year?
- How fast is the contact list actually growing?
- How many people need admin access?
- Do you need multiple websites or communities, or just want the option?
- Have you validated the course or membership offer before committing annually?
Official sources checked
Pricing and limits can change. Recheck the live vendor page before purchase.